FINDING THE RIGHT LABEL SOLUTION - Series
Part 1: PRINTING METHOD
Choices: Direct Thermal or Thermal Transfer Printing? Which do I use?
If your label is not going to be constantly exposed to any heat (from fluorescent lights, UV rays), moisture and the label life is short (1 to 6 months), direct thermal labels are your solution. If you need a longer life (like year(s), exposure to UV rays, moisture, solvents), you would print with a thermal transfer printer with the appropriate thermal transfer ribbon for that label for a long life, durable label.
Part 2: LABEL CONSTRUCTION SPECIFICATIONS
Label width and Label length
Label width is the measurement from the left edge to the right edge of the label as it comes out of the printer. The length is the top edge to bottom edge of the label and it can be in inches or millimeters, but most work in inches. If you label size is not a stock size, then it's automatically a custom label.
Labels per Row
Did you that if you have small labels, you can run more that one label per row on a label roll" For instance, on a 2"W x 1"L, you can add another 2"W x 1"L adjacent to the first label on the same row and use a 4"W ribbon instead of a 2"W ribbon. Some stock labels come 2-Wide. Just ask us. If not, it would be custom, but you would have less rolls of labels to store.
If your label has a custom shape or outline, other than a rectangular format, then it would be a custom label. You can have circles, triangles, odd shapes. Circular shapes make a pleasant presentation when you're labeling a box of backed goods, for instance, by having your logo printed closest to the label edge around the circle with a colored border as well. You can print your own message, ingredients, product name in the middle of the label.
Printer Sensing Method
How will the start position of the label be sensed by the printer? You have a choice of gap between rows of labels, black sensor mark on back of liner, a hole, notches on either or both sides of the label or no sensing method and set the label to the exact size in your printer.
How will your labels be die cut? You have a choice of no cut which is then called continuous label media; black sensor mark on back of liner - you need to make sure you have a black mark sensor in you printer so it recognizes that sensor mark; die cut special shape. Standard die cut is rectangular shape.
Perforations make it easier to neatly separate the labels. And there are many perforation choices: non-perforated (between rows), liner perforated between label rows, facestock and liner perforated horizontally or vertically anywhere on the label or tag. Some divide a 4"W x 6"L label and have it perforated 2" from the top of the label so they land up with 2 labels: a 4"W x 2"L and 4"W x 4"L.
Labels and liner or just the label facestock (material) can have slits cut in them. Provide them multiple size labels from one label or tag.